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		<title>License Management and NIS2 in Austria: Your Guide</title>
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<div class="et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>BLOG | February 2, 2026</p>
<h1>License Management and NIS2 in Austria: Your Guide</h1>
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<div class="et_pb_image_0 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp" alt="Portrait photo of Stefan Pfeiffer, Sales LYYNX License Management" width="416" height="416" srcset="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp 416w" sizes="(max-width: 416px) 100vw, 416px" class="wp-image-1145" /></span></div>
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<div class="et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Stefan Pfeiffer</strong><br />Sales</p>
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<div class="et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Introduction</strong></h2>
<p>October 1, 2026, is fast approaching, and this is a date you should mark on your calendar. On this day, the new Network and Information Systems Security Act (NISG 2026) will take effect in Austria. However, this is not just another IT regulation, but a fundamental realignment of responsibilities for cybersecurity.   </p>
<p>The biggest hurdle? Around <a href="https://www.wko.at/it-sicherheit/nis2-uebersicht" target="_blank" rel="noopener"><u>4.000 Austrian companies</u></a> are directly affected, but many are still unsure how they are even supposed to meet these rather far-reaching requirements </p>
<p>This guide explains the core requirements of <a href="https://www.nis.gv.at/nis-2-richtlinie.html" target="_blank" rel="noopener"><u>NIS2-Directive</u> </a>and highlights the often-overlooked but crucial role that professional <a href="https://www.flexera.com/solutions/software-usage-costs/software-asset-management" target="_blank" rel="noopener"><u>license management</u></a> plays in connecting NIS2 in Austria to ensure true compliance.</p>
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<div class="et_pb_image_1 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/nis2-richtlinie-grundlagen-oesterreich.webp" alt="Illustration of a female IT professional in front of digital dashboards with cloud and cybersecurity symbols, representing NIS2 directive compliance for Austrian enterprises." width="1920" height="1180" srcset="https://www.lyynx.eu/wp-content/uploads/nis2-richtlinie-grundlagen-oesterreich.webp 1920w, https://www.lyynx.eu/wp-content/uploads/nis2-richtlinie-grundlagen-oesterreich-1280x787.webp 1280w, https://www.lyynx.eu/wp-content/uploads/nis2-richtlinie-grundlagen-oesterreich-980x602.webp 980w, https://www.lyynx.eu/wp-content/uploads/nis2-richtlinie-grundlagen-oesterreich-480x295.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-1635" /></span></div>

<div class="et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>The Basics: What Does the NIS2 Directive Mean for Businesses in Austria?</strong></h2>
<p>Simply put, NIS2 is an EU-wide directive designed to strengthen cybersecurity in 18 critical sectors across Europe. In Austria, this directive is implemented by the <a href="https://www.parlament.gv.at/dokument/XXVIII/I/308/fname_1723246.pdf" target="_blank" rel="noopener"><u>NISG 2026</u></a> (Network and Information System Security Act 2026), which will apply to all affected companies starting October 1, 2026.  </p>
<p>So who exactly is affected? Mainly medium-sized and large companies in the defined sectors. And that’s a huge jump: While the old NISG 2018 affected only about 100 companies, the number has now risen to <a href="https://www.wko.at/it-sicherheit/nis2-uebersicht" target="_blank" rel="noopener"><u>around 4.000</u></a>. Incidentally, all companies falling under this scope must register by December 31, 2026.   </p>
<p>The directive distinguishes between “essential” and “important” facilities. The classification depends on the size of the company and the criticality of the sector. The main difference lies in the type of oversight (proactive for essential entities, reactive for important ones) and, of course, in the severity of the penalties for noncompliance.  </p>
<p>Ein Vergleich verdeutlicht die Änderungen:</p>
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<div class="et_pb_image_2 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/tabelle-vergleich-nisg-2018-nisg-2026-merkmale.webp" alt="Table comparing the old NISG 2018 and the new NISG 2026 across affected entities, sectors, liability, supply chain, and maximum fines." width="1920" height="760" srcset="https://www.lyynx.eu/wp-content/uploads/tabelle-vergleich-nisg-2018-nisg-2026-merkmale.webp 1920w, https://www.lyynx.eu/wp-content/uploads/tabelle-vergleich-nisg-2018-nisg-2026-merkmale-1280x507.webp 1280w, https://www.lyynx.eu/wp-content/uploads/tabelle-vergleich-nisg-2018-nisg-2026-merkmale-980x388.webp 980w, https://www.lyynx.eu/wp-content/uploads/tabelle-vergleich-nisg-2018-nisg-2026-merkmale-480x190.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-1643" /></span></div>

<div class="et_pb_image_3 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/vergleich-nisg-2018-vs-nisg-2026-aenderungen-oesterreich.webp" alt="Infographic comparing key changes from NISG 2018 to the new NISG 2026, highlighting major expansions across affected entities, sectors, personal executive liability, and supply chains, alongside significantly higher fines." width="1920" height="1076" srcset="https://www.lyynx.eu/wp-content/uploads/vergleich-nisg-2018-vs-nisg-2026-aenderungen-oesterreich.webp 1920w, https://www.lyynx.eu/wp-content/uploads/vergleich-nisg-2018-vs-nisg-2026-aenderungen-oesterreich-1280x717.webp 1280w, https://www.lyynx.eu/wp-content/uploads/vergleich-nisg-2018-vs-nisg-2026-aenderungen-oesterreich-980x549.webp 980w, https://www.lyynx.eu/wp-content/uploads/vergleich-nisg-2018-vs-nisg-2026-aenderungen-oesterreich-480x269.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-1641" /></span></div>

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<div class="et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>The Core Requirements of the NIS2 Directive</strong></h2>
<p>The NIS2 Directive is not purely an IT issue that can simply be passed on to the IT department. It touches on the very core of <a href="https://www.servicenow.com/products/governance-risk-and-compliance.html" target="_blank" rel="noopener"><u>corporate risk management</u></a> and places direct responsibility on senior management. Let’s take a closer look at the three most important pillars.  </p>
<h3><strong>Cybersecurity Incident Response</strong></h3>
<p>NIS2 requires a comprehensive “all-hazards approach.” This means looking beyond the scope of traditional IT security. According to the overview provided by the <a href="https://www.wko.at/it-sicherheit/nis2-uebersicht" target="_blank" rel="noopener"><u>Austrian Chamber of Commerce</u></a> (WKO) , companies must implement a wide range of measures, including:  </p>
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<li><span style="text-decoration: underline;"><strong>Cybersecurity Incident Response</strong></span><br />You need established processes to prevent attacks, detect them quickly, and respond to them.</li>
<li><span style="text-decoration: underline;"><strong>Business Continuity</strong></span><br />What happens if something does go wrong? Plans for backup management, disaster recovery, and crisis management are mandatory. </li>
<li><strong><span style="text-decoration: underline;">Supply chain security</span></strong><br />You must assess and manage the risks posed by your direct suppliers and service providers, such as software vendors.</li>
<li><strong><span style="text-decoration: underline;">Cybersecurity hygiene and training</span></strong><br />Basic security practices and mandatory cybersecurity training for all employees and management are no longer just optional.</li>
<li><span style="text-decoration: underline;"><strong>Access Control and Encryption</strong></span><br />Clear policies for personnel security, access rights, and the use of cryptography are required. This also includes an explicit requirement for multi-factor authentication (MFA). </li>
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<div class="et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3><strong>Strict Reporting Requirements for Security Incidents</strong></h3>
<p>When a serious security incident occurs, the clock starts ticking. NIS2 mandates a <a href="https://www.techbold.at/blog/was-nis-2-fuer-das-berichtswesen-von-sicherheitsvorfaellen-bedeutet" target="_blank" rel="noopener"><u>multi-stage reporting process</u></a> to the responsible CSIRT (Computer Security Incident Response Team), such as CERT.at: Within 24 hours: An initial early warning must be issued. In many cases, it is sufficient to report a suspicion of an illegal act. Within 72 hours: The report must now be more detailed. An initial assessment of the severity, the impact, and so-called indicators of compromise is required. No later than one month after the report: A final report must be submitted. It must include a detailed description of the incident, an analysis of the causes, and the corrective measures taken.      </p>
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<li><span style="text-decoration: underline;"><strong>Within 24 hours:</strong></span><br />
An initial early warning must be issued. In many cases, it is sufficient to simply report a suspicion of an illegal act. </li>
<li><span style="text-decoration: underline;"><strong>Within 72 hours:</strong></span><br />
The report becomes more detailed. An initial assessment of the severity, the impact, and so-called indicators of compromise is required. </li>
<li><strong>No later than one month after the report:</strong><br />
A final report must be submitted. It must include a detailed description of the incident, an analysis of the causes, and the corrective measures taken. </li>
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<div class="et_pb_image_4 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/nis2-meldeprozess-sicherheitsvorfaelle-fristen.webp" alt="Process diagram of the NIS2 incident reporting procedure, showing the three strict deadlines: early warning within 24 hours, intermediate report within 72 hours, and final report no later than 1 month after the incident." width="1920" height="815" srcset="https://www.lyynx.eu/wp-content/uploads/nis2-meldeprozess-sicherheitsvorfaelle-fristen.webp 1920w, https://www.lyynx.eu/wp-content/uploads/nis2-meldeprozess-sicherheitsvorfaelle-fristen-1280x543.webp 1280w, https://www.lyynx.eu/wp-content/uploads/nis2-meldeprozess-sicherheitsvorfaelle-fristen-980x416.webp 980w, https://www.lyynx.eu/wp-content/uploads/nis2-meldeprozess-sicherheitsvorfaelle-fristen-480x204.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-1657" /></span></div>

<div class="et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>This tight schedule puts enormous pressure on internal processes and makes a well-thought-out and, above all, proven contingency plan essential.</p>
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<div class="et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3><strong>Personal Liability of Management</strong></h3>
<p>A key change is the introduction of personal liability for management bodies. Managing directors and board members must not only rubber-stamp and approve cybersecurity measures but also actively monitor their implementation, and they are <a href="https://mondess.at/nis-2-haftung-fuer-geschaeftsfuehrer/" target="_blank" rel="noopener"><u>personally liable for doing so </u></a>. </p>
<p>What does this mean exactly? Not only does the company face substantial fines, but management can also be held personally accountable and, in the worst-case scenario, even be temporarily barred from holding executive positions. To fulfill this responsibility, managing directors and board members are even required to participate in <a href="https://ghezzo.at/uebersicht-seminare/events/nis-2-richtlinie-verantwortung-und-haftung-der-geschaeftsleitung.html" target="_blank" rel="noopener"><u>specialized cybersecurity training</u></a>.   </p>
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<div class="et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>The Critical Connection: License Management and NIS2</strong></h2>
<p>What does all this have to do with license management? More than you might think at first glance. The key point is this: You can only protect what you know, and you can only be accountable for what is documented.  </p>
<h3><strong>A Comprehensive Software Inventory as a Foundation</strong></h3>
<p>One of the most fundamental requirements for effective risk management under NIS2 is knowing every single piece of software running on the network. Without a complete inventory, measures such as vulnerability management or access control are practically impossible. </p>
<p>This is where the major problem of <a href="https://amdt.com/en/nis2" target="_blank" rel="noopener"><u>shadow IT</u></a> comes into play: unauthorized software or SaaS subscriptions that departments acquire without the IT department’s knowledge. These uncontrolled applications create massive security gaps and compliance risks, thereby undermining the principles of NIS2 at their core. </p>
<p>Professional Software Asset Management (SAM) is the only reliable way to create and maintain a complete and accurate inventory of all IT assets. It is the foundation of any serious cybersecurity strategy. Independent specialists such as LYYNX offer precisely this fundamental transparency as a managed service through their License Management Service (LMS), thereby laying the groundwork for a successful NIS2 implementation.  </p>
<h3><strong>Vulnerability Management and Supply Chain Security</strong></h3>
<p>Once you have a complete software inventory, you can use it directly for <a href="https://www.flexera.com/more/nis2-dora" target="_blank" rel="noopener"><u>vulnerability management</u></a>. You can track versions, identify outdated and unpatched applications, and thereby meet a key technical requirement of NIS2. </p>
<p>At the same time, software vendors are a key part of the supply chain. NIS2 requires that the risks posed by these vendors be actively managed. Proper license management inherently involves the administration of contracts, usage rights, and vendor relationships, which directly contributes to the required <a href="https://www.wko.at/it-sicherheit/nis2-uebersicht" target="_blank" rel="noopener"><u>supply chain security</u></a>.  </p>
<p>Quote from Lambert Huber: “A well-managed license inventory not only ensures compliance with vendors but also serves as crucial evidence for NIS2 audits that you have control over your software landscape.”</p>
<h3><strong>Audit Readiness and Traceability</strong></h3>
<p>Compliance with NIS2 is verified by the competent authority, the new <a href="https://www.bmi.gv.at/news.html?id=6A755A486F6150795A48453D" target="_blank" rel="noopener"><u>Federal Office for Cybersecurity </u></a>. In the event of an audit, you must be able to prove that you have done your due diligence. </p>
<p>A well-documented SAM or LMS process provides exactly this evidence. Reports on the software inventory, patch status, or usage data are crucial for demonstrating compliance. An independent partner like LYYNX Consulting helps you prepare all supporting documentation properly and ensure data quality. This makes your company “audit-ready” not only for software audits but also for inspections by NIS2 authorities.   </p>
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<div class="et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>3 Steps to NIS2 Compliance</strong></h2>
<p>Here are three concrete steps to help you achieve NIS2 compliance through better license management.</p>
<h3>Step 1: Create Transparency: <br />Asset Inventory and Analysis</h3>
<p>It all starts with gaining a complete, automated overview of your entire IT landscape. This includes on-premises software, cloud services (IaaS, PaaS, SaaS), and all endpoints. </p>
<p>Manual lists, such as those in Excel, are often prone to errors and quickly become outdated. Instead, use specialized SAM tools like Flexera or Snow to automate this process. However, the correct implementation and configuration of these tools requires a significant amount of expertise. As a certified Flexera Advisor Partner, LYYNX Consulting ensures that your data foundation is accurate and reliable from the very beginning.   </p>
<h3>Step 2: Assess Risks and Define Processes</h3>
<p>Once you have achieved transparency, you can begin to assess the risks based on the new data. Ask yourself the following questions: </p>
<ul>
<li>Which software is outdated and has known vulnerabilities?</li>
<li>Which systems are absolutely critical to business operations?</li>
<li>Which software vendors pose a high risk to our supply chain?</li>
</ul>
<p>Based on these answers, you can define <a href="https://www.ksv.at/fuer-unternehmen/nis2-cybersicherheits-richtlinie" target="_blank" rel="noopener"><u>clear processes</u></a> for software lifecycle management—from procurement through deployment to decommissioning. This will help you prevent future security vulnerabilities and the emergence of new shadow IT. </p>
<h3>Step 3: Establish Continuous Monitoring and Optimization</h3>
<p>NIS2 compliance is not a one-time project that you can simply check off your list. It is an <a href="https://www.etc.at/blog/nis2-warum-auch-nicht-betroffene-unternehmen-handeln-sollten/" target="_blank" rel="noopener"><u>ongoing process</u></a> and must become an integral part of your company’s daily operations. </p>
<p>This means you need continuous monitoring of your IT environment to detect new software, changes in usage, and emerging security threats in real time. This is precisely where a managed service offers its greatest advantage, as it ensures the process is sustainable without tying up excessive internal resources. </p>
<p>A managed License Management Service (LMS) like the one offered by LYYNX operationalizes this entire cycle - from inventory and risk assessment to continuous monitoring and reporting. This ensures sustainable compliance and security without requiring you to manage it on a daily basis. </p>
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<div class="et_pb_image_5 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/3-schritte-zur-nis2-konformitaet-it-assets.webp" alt="Infographic outlining three steps to NIS2 compliance: Step 1 focuses on achieving visibility through automated inventory; Step 2 involves assessing risk and defining lifecycle processes; Step 3 covers continuous monitoring and optimization via managed services." width="1920" height="857" srcset="https://www.lyynx.eu/wp-content/uploads/3-schritte-zur-nis2-konformitaet-it-assets.webp 1920w" sizes="(max-width: 1920px) 100vw, 1920px" class="wp-image-1660" /></span></div>

<div class="et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>The path to NIS2 compliance may seem complex, but there are many resources available to shed light on the process. To better understand the regulatory requirements and practical steps for businesses, the following video offers a helpful overview of current challenges and solutions in the area of compliance. </p>
<p><a href="https://www.youtube.com/watch?v=dKr_Nj5rAB0" target="_blank" rel="noopener"><u>This video</u></a> provides an overview of the growing regulatory requirements, such as DORA, the AI Act, and NIS2, and shows how companies can prepare for them.</p>
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<div class="et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>NIS2 as an Opportunity for a Secure and Efficient Future</strong></h2>
<p>Yes, NIS2 is a legal requirement with severe penalties. But it is also a huge opportunity for Austrian companies to finally gain full control over their IT, drastically reduce security risks, and optimize costs at the same time. </p>
<p>Effective software license management is not merely a side task but a central pillar of successful NIS2 compliance. Companies that act now will not only avoid penalties but also build a more resilient and competitive organization. They’ll turn a regulatory obligation into a strategic advantage.  </p>
<p>The regulatory landscape is complex, but you don’t have to navigate it alone. If you’d like to know how your current license management measures up to NIS2 requirements, schedule a no-obligation consultation with us—the vendor-neutral experts at LYYNX Consulting. </p>
<p>We’ll show you how to achieve clarity, security, and compliance.</p>
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<div class="et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Frequently Asked Questions</strong></h2>
<p><strong>What is the biggest challenge in implementing NIS2 in Austria?</strong></p>
<p>The biggest challenge is often the <a href="https://ceeqoo.com/nis2-kommt-warum-oesterreichische-unternehmen-jetzt-handeln-sollten/" target="_blank" rel="noopener"><u>lack of transparency</u></a> across the entire IT landscape. Without a complete and up-to-date software inventory, it is impossible to assess risks, manage vulnerabilities, or ensure supply chain security—all of which are core requirements of NIS2. </p>
<p><strong>Who is responsible for NIS2 within a company in Austria?</strong></p>
<p>Senior management bears personal and ultimate responsibility. NIS2 requires managing directors and board members to actively oversee the implementation of cybersecurity measures. However, operational implementation is a cross-departmental task involving IT, procurement, legal, and management.  </p>
<p><strong>How does an external service provider like LYYNX help with NIS2 compliance?</strong></p>
<p>An independent specialist like LYYNX Consulting establishes the data foundation for NIS2 compliance. Through a managed service such as the License Management Service (LMS), a comprehensive software inventory is created and continuously monitored. This provides the necessary evidence for audits and helps proactively manage risks.  </p>
<p><strong>When must the NIS2 requirements be met in Austria?</strong></p>
<p>The relevant law (NISG 2026) takes effect on October 1, 2026. Affected companies must register with the competent authority by December 31, 2026, and comply with the requirements as of the effective date.   </p>
<p><strong>What penalties apply for non-compliance with NIS2 regulations?</strong></p>
<p>The <a href="https://www.ittbusiness.at/article/NIS2-zwischen-stillstand-und-umsetzung-wo-steht-oesterreich" target="_blank" rel="noopener"><u>penalties are substantial</u></a> and tiered. For “critical” entities, they can amount to up to 10 million Euros or 2% of global annual revenue. For “important” entities, the fines are up to 7 million Euros or 1.4% of revenue. In addition, senior management is personally liable.   </p>
<p><strong>Is NIS2 just an issue for the IT department?</strong></p>
<p>No, absolutely not. While the IT department plays a central role in the technical implementation, NIS2 is a <a href="https://msg-insurance-suite.com/de/blog/rethinking-insurance/neue-meldepflichten-fuer-versicherer-und-it-dienstleister-teil-2/" target="_blank" rel="noopener"><u>strategic issue for the entire company</u></a>. Due to personal liability and the far-reaching requirements for risk management, it is an issue that falls directly under the purview of senior management.  </p>
<p><strong>Start now with a no-obligation initial consultation</strong> – and gain clarity on the actual optimization potential of your license portfolio..</p>
</div></div>

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<div class="et_pb_image_6 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp" alt="Portrait photo of Stefan Pfeiffer, Sales LYYNX License Management" width="416" height="416" srcset="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp 416w" sizes="(max-width: 416px) 100vw, 416px" class="wp-image-1145" /></span></div>
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<div class="et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Stefan Pfeiffer</strong><br />Sales</p>
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		<title>Microsoft continues to raise its prices &#8211; upward</title>
		<link>https://www.lyynx.eu/en/microsoft-continues-to-raise-its-prices-upward/</link>
		
		<dc:creator><![CDATA[iXmedia KG]]></dc:creator>
		<pubDate>Wed, 14 Jan 2026 07:00:41 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://www.lyynx.eu/microsoft-continues-to-raise-its-prices-upward/</guid>

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<div class="et_pb_text_36 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>BLOG | January 14, 2026</p>
<h1>Microsoft continues to raise its prices - upward</h1>
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<div class="et_pb_text_37 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Uwe Franke</strong><br />Consultant</p>
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<div class="et_pb_text_38 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Licensing costs keep rising - how can you avoid them?</strong></h2>
<p>Microsoft has just announced that prices will rise again in the summer of 2026. The announcement was made in a <a href="https://www.microsoft.com/en-us/microsoft-365/blog/2025/12/04/advancing-microsoft-365-new-capabilities-and-pricing-update/" target="_blank" rel="noopener"><u>blog post</u></a>. </p>
<p>In a nutshell—new AI security and management features, but higher prices!</p>
<p><span style="text-decoration: underline;">Key new features:</span></p>
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<div class="et_pb_text_39 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><ul>
<li><span style="text-decoration: underline;"><strong>Copilot Chat</strong></span><br />will be further expanded and deeply integrated into Office apps, including calendar and inbox understanding as well as agent capabilities.</li>
<li><span style="text-decoration: underline;">Enhanced security</span><br />Advanced email protection features are being integrated into Office 365 E3/Microsoft 365 E3; expanded URL protection is also coming to E1 and Business plans.</li>
<li><span style="text-decoration: underline;"><strong>More IT tools</strong></span><br />Additional Intune features for endpoint management (e.g., Remote Help, Advanced Analytics) are coming to E3/E5.</li>
<li><strong><span style="text-decoration: underline;">Security Copilot</span></strong><br />will be embedded into the workflows of security teams and made available to all Microsoft 365 E5 customers.</li>
</ul>
<p>Microsoft emphasizes its ongoing investment in innovation, productivity, and security – over 1,100 new features in the past year – and views these updates as the next step toward an AI-powered, secure future.</p>
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<div class="et_pb_text_40 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Copilot Chat</strong></h2>
<p> It is already available for free, but is set to be further developed, improved, and expanded, particularly within Office apps such as Outlook, Word, Excel, and PowerPoint.</p>
<p>Most users don’t take advantage of all the features these applications offer – it’s possible that additional unused features will now be added.</p>
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<li>Most only use <strong>basic features</strong> such as:
<div style="height: 15px;"></div>
<ul style="margin-bottom: 0 !important; padding-bottom: 0 !important;">
<li>Simple formulas (SUM, IF, CONCATENATE …)</li>
<li>Sorting/filtering</li>
<li>Simple formatting</li>
<li style="margin-bottom: 0 !important;">Basic charts</li>
</ul>
</li>
<li>Will it be more expensive in the future, but with AI support?</li>
</ul>
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<div class="et_pb_text_42 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Enhanced Security</strong></h2>
<p>Microsoft Defender for Office 365 Plan 1 is being integrated into M365E3 – previously, it was only available in the M365E5 Suite or M365E5 Defender Suite, or as a standalone plan.</p>
<p>It is enabled by default for ALL users in the tenant (according to Microsoft’s product terms, all users must be licensed!!!) – administrators must then ensure that only licensed users can benefit from this service.</p>
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<div class="et_pb_text_43 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>More IT Tools</strong></h2>
<p>Intune Remote Help: is enabled at the tenant level and cannot be restricted. <br />If the manufacturer has access to the tenant, it can view the enabled services, which could result in additional charges.</p>
<p>This isn’t the first time Microsoft has raised prices – here’s a brief timeline…</p>
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<div style="font-weight: bold;">Announcement dated August 19, 2021 </div>
<div style="margin-bottom: 6px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg><a href="https://news.microsoft.com/de-de/microsoft-365-fuer-unternehmenskunden-neue-preise-ab-maerz-2022/" target="_blank" rel="noopener"><u>Link</u></a></div>
<div>Starting March 1, 2022, prices will be updated for the first time in over 10 years – for Office 365, by 8% to 25%, depending on the product or suite. </div>
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<div style="font-weight: bold;">Announcement dated January 5, 2023 </div>
<div style="margin-bottom: 6px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg><a href="https://news.microsoft.com/europe/2023/01/05/consistent-global-pricing-for-the-microsoft-cloud/" target="_blank" rel="noopener"><u>Link</u></a></div>
<div>Effective April 1, 2023, Microsoft will standardize its prices for cloud products worldwide to ensure consistent pricing and align them with the U.S. dollar.<br />
Going forward, Microsoft will review this every six months and evaluate it in light of exchange rate fluctuations against the USD. In euro-zone countries, this amounted to a +11% increase.<br />
<svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg>No prices have been reduced since then!</div>
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<div style="font-weight: bold;">Announcement dated November 12, 2024 </div>
<div style="margin-bottom: 6px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg><a href="https://techcommunity.microsoft.com/blog/microsoft_365blog/flexible-billing-for-microsoft-365-copilot-pricing-updates-for-annual-subscripti/4288536" target="_blank" rel="noopener"><u>Link</u></a></div>
<div>Flexible billing for Microsoft 365 Copilot, pricing updates for annual subscriptions and Teams Phone. Effective April 1, 2025, prices for the following products will be adjusted:<br />
<svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg>Teams Phone + 5%<br />
<svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg>Power BI Pro and Power BI Premium + 40%</div>
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<div style="font-weight: bold;">Announcement dated April 12, 2024 </div>
<div style="margin-bottom: 6px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg><a href="https://www.microsoft.com/en-us/dynamics-365/blog/business-leader/2024/04/12/new-pricing-for-microsoft-dynamics-365-effective-october-2024-2/" target="_blank" rel="noopener"><u>Link</u></a></div>
<div>Dynamics 365 product prices will be “updated” by +10% effective October 1, 2025. </div>
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<div style="font-weight: bold;">Announcement dated August 12, 2025 </div>
<div style="margin-bottom: 6px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg><a href="https://www.microsoft.com/en-us/licensing/news/online-services-pricing-consistency-update" target="_blank" rel="noopener"><u>Link</u></a></div>
<div>Effective November 1, 2025, prices for online services and subscriptions in price tiers A through D will be standardized – all set at the Level A price.<br />
For Level D end customers, contract renewals will result in a new base price that is 13% higher than in the existing contract. </div>
<div></div>
<div>This is another step toward phasing out the Enterprise Agreement for the future and “pushing” the Microsoft Customer Agreement (away from contract partners who must undergo additional training and certification – toward bidding wars in which all Microsoft partners can participate).</div>
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<div style="font-weight: bold;">Announcement dated December 4, 2025 </div>
<div style="margin-bottom: 6px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg><a href="https://www.microsoft.com/en-us/microsoft-365/blog/2025/12/04/advancing-microsoft-365-new-capabilities-and-pricing-update/" target="_blank" rel="noopener"><u>Link</u></a></div>
<div>Effective July 1, 2026 – updates to the following products – more features. </div>
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<div style="margin-bottom: 25px;">
<div style="font-weight: bold;">Announcement dated December 11, 2025 </div>
<div style="margin-bottom: 6px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg><a href="https://news.microsoft.com/source/2025/12/11/local-currency-price-adjustments-for-microsofts-commercial-cloud-2" target="_blank" rel="noopener"><u>Link</u></a></div>
<div>Microsoft is CUTTING prices</div>
</div>
<p>Although the currency fluctuation would be about -10%, we’re satisfied with -7.4% in the eurozone – after all, we don’t want Microsoft to be struggling to survive and possibly start cutting back on investments in the cloud and AI. An adjustment would have been possible – or even necessary—as early as October 2025, but this delay will certainly satisfy the shareholders once again.  </p>
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<div class="et_pb_text_45 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Case Study:</strong><br />The customer has a Level D Enterprise Agreement (15,000 seats or more) with M365E3; some users utilize landline telephony and meeting rooms with Teams; some use Power BI Pro; and Dynamics 365 CRM is in use in the sales department.<br />Additional products such as Visio, Project, Exchange Online, or Copilot, as well as infrastructure products (e.g., Windows/SQL Server), are not included.<br />Increases in volume or upgrades to other products (e.g., from M365E3 to M365E5) are also not included.<br />A Level D customer certainly does not purchase at list price but receives a discount during contract negotiations; however, this discount has actually been decreasing in recent years, unless the customer purchases what Microsoft wants, in which case higher discounts are possible. </p>
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 Prices from the currently valid price lists – contract renewal every 36 months
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<div style="margin-bottom: 6px;">
    <svg viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg>Contract start date: July 1, 2020 – term ends June 30, 2023
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<div class="et_pb_text_47 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><div style="margin-bottom: 6px;"><svg viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg>Renewal July 1, 2023 – Term through June 30, 2026  </div>
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<div class="et_pb_image_14 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2023-2026.webp" alt="Table of Microsoft licensing costs from July 2023 to June 2026, totaling approximately €18.86 million." width="1920" height="568" srcset="https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2023-2026.webp 1920w, https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2023-2026-1280x379.webp 1280w, https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2023-2026-980x290.webp 980w, https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2023-2026-480x142.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-1751" /></span></div>

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 The 3-year contract will cost 22.50% more – an additional € 3,464,056.80<br />
Teams Room Standard is no longer available – the customer must purchase Teams Room Pro (more features) – even if those features are not needed. </div>
<div style="margin-bottom: 6px;">
    <svg viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="display: inline-block; margin-right: 5px; position: relative; top: 1px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg>Contract start date: July 1, 2020 – term ends June 30, 2023
</div>
</div></div>

<div class="et_pb_image_15 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2026-2029.webp" alt="Table of Microsoft licensing costs from July 2026 to June 2029, totaling approximately €21.95 million." width="1920" height="530" srcset="https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2026-2029.webp 1920w, https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2026-2029-1280x353.webp 1280w, https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2026-2029-980x271.webp 980w, https://www.lyynx.eu/wp-content/uploads/microsoft-lizenzkosten-kalkulation-2026-2029-480x133.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-1752" /></span></div>

<div class="et_pb_text_49 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>All features and services remain the same as in the previous contract.<br />The 3-year contract will cost 18.00% more – an additional € 3,394,864.80</p>
</div></div>

<div class="et_pb_divider_7 et_pb_divider et_pb_space et_pb_divider_position_center et_pb_module"><div class="et_pb_divider_internal"></div></div>

<div class="et_pb_text_50 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Forecast for July 2026</strong></h2>
<p>Over the three contract periods (comparing Contract 1 to Contract 3), an increase of +6,559,833.60 € → a 42.60% increase.</p>
<p>In return, meeting room services (Teams Rooms) offer more features and enhanced security in M365E3. More IT tools and AI agents are included in the products and services. </p>
<p>…and we’re supposed to pay almost double for that?</p>
<p>Dear Microsoft, you have good products; they work, and people can get work done with them. <br />But perhaps you aren’t aware yet – there are companies that rely on other technologies or vendors for security and IT tools, for example, and there are also employees within those companies who don’t necessarily need or use AI features in the products.</p>
<p>Dear End Customers, how many more times can you go to the well before the jug breaks? <br />Prices are rising across the board – including software costs!<br />Without software, operations simply won’t function—carrier pigeons, clay tablets, and slide rules are a bit out of style. <br />What can you do to prevent software costs from rising even further?</p>
<p>Software costs can be effectively reduced on several levels – organizational, contractual, and technical.</p>
</div></div>

<div class="et_pb_text_51 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><div style="margin-bottom: 40px; color: var(--lyynx-secondary);">
<h3 style="font-weight: 500; font-size: 1.6rem; margin-top: 0; margin-bottom: 18px; color: var(--lyynx-secondary);">1. Create transparency (the foundation for everything)</h3>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Centralized overview of software in use, licenses, and users</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Regular analyses (e.g., using SAM tools like Snow)</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Compare purchased licenses with those <strong>actually in use</strong></div>
</p></div>
<div style="margin-top: 15px; font-style: italic; line-height: 1.5; font-size: 1rem;">You can’t optimize what you don’t know.</div>
</div>
<div style="margin-bottom: 40px; color: var(--lyynx-secondary);">
<h3 style="font-weight: 500; font-size: 1.6rem; margin-top: 0; margin-bottom: 18px; color: var(--lyynx-secondary);">2. Avoid over-licensing</h3>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Identify and eliminate unused or rarely used licenses</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Downgrade to more affordable editions (e.g., from E5 to E3, where possible)</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Role-based licensing instead of “one size fits all”</div>
</p></div>
</div>
<div style="margin-bottom: 40px; color: var(--lyynx-secondary);">
<h3 style="font-weight: 500; font-size: 1.6rem; margin-top: 0; margin-bottom: 18px; color: var(--lyynx-secondary);">3. Establish Continuous License Management</h3>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Conduct regular reviews instead of one-off actions just before the contract expires</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Prepare for renewals well in advance</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Conduct ongoing compliance checks to avoid back payments</div>
</p></div>
</div>
<div style="margin-bottom: 40px; color: var(--lyynx-secondary);">
<h3 style="font-weight: 500; font-size: 1.6rem; margin-top: 0; margin-bottom: 18px; color: var(--lyynx-secondary);">4. Actively Negotiate Contracts and Terms</h3>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Bundle volume and negotiate strategically</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Critically evaluate add-on products</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Optimize contract terms, payment models, and discount tiers</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Compare vendor offers and alternatives</div>
</p></div>
</div>
<div style="margin-bottom: 40px; color: var(--lyynx-secondary);">
<h3 style="font-weight: 500; font-size: 1.6rem; margin-top: 0; margin-bottom: 18px; color: var(--lyynx-secondary);">5. Improve lifecycle management</h3>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Automated onboarding/offboarding (assigning and revoking licenses)</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Immediately reclaim licenses when employees change roles or leave the company</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Use temporary licenses for projects instead of permanent licenses</div>
</p></div>
</div>
<div style="margin-bottom: 40px; color: var(--lyynx-secondary);">
<h3 style="font-weight: 500; font-size: 1.6rem; margin-top: 0; margin-bottom: 18px; color: var(--lyynx-secondary);">6. Evaluate Alternatives and Standardization</h3>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Evaluate open-source or lower-cost alternative products</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Standardize the application landscape</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Reduce shadow IT</div>
</p></div>
</div>
<div style="margin-bottom: 40px; color: var(--lyynx-secondary);">
<h3 style="font-weight: 500; font-size: 1.6rem; margin-top: 0; margin-bottom: 18px; color: var(--lyynx-secondary);">7. Outsourcing & Leveraging Expert Knowledge</h3>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">External licensing experts for complex vendors (e.g., Microsoft, Oracle)</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Reduce internal workload and avoid poor decisions</div>
</p></div>
<div style="display: flex; align-items: flex-start; margin-bottom: 12px;">
        <svg xmlns="http://www.w3.org/2000/svg" viewbox="400 -680 200 400" width="9" height="9" fill="#1a2b40" style="flex-shrink: 0; margin-top: 6px; margin-right: 12px;"><path d="M400-280v-400l200 200-200 200Z"></path></svg></p>
<div style="line-height: 1.5; font-size: 1rem;">Predictable costs instead of unexpected additional payments</div>
</p></div>
</div>
</div></div>

<div class="et_pb_text_52 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>In short:</strong><br />
Costs drop the most where transparency, clear processes, and active management come together. Often, just a few targeted measures are enough to achieve noticeable savings. </p>
<p>Support from external experts during contract negotiations can also save a great deal of money—these experts may have already negotiated or assisted with other contracts with Microsoft and can bring their experience to bear in your negotiations.</p>
<p>These experts can also point out what to look out for regarding Microsoft licensing, as well as the potential impact of product suites on your compliance and any potential additional charges from the vendor (e.g., tenant activation that cannot be restricted). </p>
<p>You’ll typically recoup the costs of such a project during contract negotiations—without having to completely overhaul your services or infrastructure.</p>
</div></div>

<div class="et_pb_divider_8 et_pb_divider et_pb_space et_pb_divider_position_center et_pb_module"><div class="et_pb_divider_internal"></div></div>

<div class="et_pb_text_53 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Start now with a no-obligation initial consultation</strong> – and gain clarity on the actual optimization potential of your license portfolio..</p>
<p>Get the latest news delivered straight to your inbox – <a href="https://www.lyynx.eu/en/newsletter/"><u>subscribe to our newsletter now!</u></a></p>
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<div class="et_pb_image_16 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/klaus-uwe-franke_kontakt.webp" alt="Portrait photo of Klaus-Uwe Franke, MLP trainer at LYYNX Lizenzmanagement" width="416" height="416" srcset="https://www.lyynx.eu/wp-content/uploads/klaus-uwe-franke_kontakt.webp 416w, https://www.lyynx.eu/wp-content/uploads/klaus-uwe-franke_kontakt-300x300.webp 300w, https://www.lyynx.eu/wp-content/uploads/klaus-uwe-franke_kontakt-150x150.webp 150w" sizes="(max-width: 416px) 100vw, 416px" class="wp-image-1340" /></span></div>
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<div class="et_pb_text_54 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><b>Uwe Franke</b><br />Consultant</p>
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		<title>ITAM, SAM, License Management &#8211; are you still keeping track?</title>
		<link>https://www.lyynx.eu/en/itam-sam-license-management-are-you-still-keeping-track/</link>
		
		<dc:creator><![CDATA[iXmedia KG]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 07:00:37 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://www.lyynx.eu/itam-sam-license-management-are-you-still-keeping-track/</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section_8 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default">
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<div class="et_pb_text_79 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>BLOG | November 25, 2025</p>
<h1>ITAM, SAM, License Management,…<br />
Are you still keeping track?</p>
</h1>
</div></div>
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</div>
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<div class="et_pb_image_19 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx.webp" alt="Portrait of Lambert Huber, CEO of LYYNX License Management." width="416" height="416" srcset="https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx.webp 416w, https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx-300x300.webp 300w, https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx-150x150.webp 150w" sizes="(max-width: 416px) 100vw, 416px" class="wp-image-1897" /></span></div>
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<div class="et_pb_text_80 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Lambert Huber</strong><br />CEO</p>
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</div>

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<div class="et_pb_text_81 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>What’s what?<br /></strong></h2>
<p>IT Asset Management? Software Asset Management? Or just “something to do with inventory”? Put simply, <strong>asset management</strong> refers to the management of “things that represent value” – more specifically, those that incur or have incurred costs. These can include cars, office furniture, machinery, or even computers and software.   </p>
<p>Just as an <strong>asset register</strong> is important for cars and real estate, keeping detailed records of IT assets in a company is also sensible – if not required.</p>
</div></div>

<div class="et_pb_text_82 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2 style="margin-bottom: 30px;">The Big Picture – Asset Management</h2>
<h3 style="margin-bottom: 20px;">1. IT Asset Management (ITAM)</h3>
<p>
 ITAM refers to the management of all IT assets, including <strong>hardware</strong>, <strong>software</strong>, and the relatively new discipline of services (more specifically, SaaS or compute resources).<br />ITAM is described in great detail, particularly in the ITIL V4 framework, and provides numerous best practices. <strong>Hardware Asset Management (HAM)</strong> and <strong>Software Asset Management (SAM)</strong> are subdisciplines of ITAM.</p>
</div></div>

<div class="et_pb_text_83 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="margin-bottom: 20px;">As with all IT management disciplines, the following processes are recommended:</p>
<ul>
<li style="margin-bottom: 20px;">Governance Framework</li>
<li style="margin-bottom: 20px;">Lifecycle Management</li>
<li style="margin-bottom: 20px;">Risk Management</li>
<li style="margin-bottom: 20px;">Security Management</li>
<li style="margin-bottom: 20px;">Financial Management</li>
</ul>
</div></div>

<div class="et_pb_text_84 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>ITAM therefore encompasses both hardware and software asset management.</p>
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<div class="et_pb_text_85 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 20px;">2. Hardware Asset Management (HAM)</h3>
<p>HAM involves the management of all hardware resources within the company. This essentially includes: </p>
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<div class="et_pb_text_86 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><ul>
<li style="margin-bottom: 20px;">Inventory management (including warehousing)</li>
<li style="margin-bottom: 20px;">Lifecycle management (procurement, change, disposal, including the destruction of physical data storage media)</li>
</ul>
</div></div>

<div class="et_pb_text_87 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>There are no explicit standards for hardware asset management. However, the processes described above are addressed in control frameworks such as COBIT, ITIL, etc. </p>
<p>One can also refer to the ISO 55000 series (ISO 55001, ISO 55002), which describes asset management in general terms.</p>
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<div class="et_pb_text_88 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 20px;">3. Software Asset Management (SAM)</h3>
<p>SAM is also a component of ITAM and focuses on the management of software assets. In a narrower sense, it involves the inventory and documentation of paid software, sometimes referred to as proprietary software.  <br />Free software (e.g., open source) does not strictly fall under the scope of SAM. However, in some cases, it may make sense to manage it as well.<br />The discipline of SAM is described in great detail in the ISO 19770 series. The standard is now in its fourth iteration.  </p>
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<div class="et_pb_text_89 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="margin-bottom: 20px;"><span style="text-decoration: underline;">The processes listed above primarily include:</span></p>
<ul>
<li style="margin-bottom: 20px;">Inventory and documentation of assets</li>
<li style="margin-bottom: 20px;">Software lifecycle management and asset pooling</li>
<li style="margin-bottom: 20px;">Finance Management</li>
<li style="margin-bottom: 20px;">License management and compliance management </li>
</ul>
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<div class="et_pb_text_90 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="margin-bottom: 20px;"><span style="text-decoration: underline;">In many cases, Software Asset Management is significantly more extensive than Hardware Asset Management due to the following factors:</span></p>
<ul>
<li style="margin-bottom: 20px;">Intangible asset (i.e., not physically “tangible”)</li>
<li style="margin-bottom: 20px;">Can change form (e.g., “upgrades”)</li>
<li style="margin-bottom: 20px;">Location (inventory location) is not always clear (e.g., “reassignment”)</li>
<li style="margin-bottom: 20px;">Usage is very difficult to track without specialized tools (e.g., Snow Atlas)</li>
</ul>
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<div class="et_pb_text_91 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 20px;">4. License Management / Compliance Management</h3>
<p>Within software asset management processes, the license management / compliance management process reflects the comparison between assets in use and asset entitlements. This is often referred to as a “license balance sheet,” although this term is not entirely comparable to an accounting balance sheet. </p>
<p><span style="text-decoration: underline;">The following terms are used in license management:</span></p>
<p><strong>EDP – Effective Deployment Position</strong></p>
<p>means “What is in use – for what is a license required or would be required.”</p>
<p><strong>ELP - Effective License Position</strong></p>
<p>means “Which licenses or license entitlements are permitted to be used.” </p>
<p>Comparing these two positions yields the <strong>license balance per asset</strong>.<br />The figure can be negative (under-licensing), positive (over-licensing), or – ideally – zero.</p>
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<div class="et_pb_text_92 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>How does asset management differ from other IT management disciplines?<br /></strong></h2>
<p>Asset management is primarily concerned with the management of assets. It therefore always involves costs, investments, and accounting issues.<br />Nevertheless, asset management also relies on technical data. This is where things that have nothing to do with asset management per se are often conflated.<br />We repeatedly encounter misunderstandings about which discipline should be used for what. Technical or organizational issues are often conflated with the business-oriented discipline of ITAM.   </p>
<p>Here are a few typical confusions – I call them “false flags” – that sound a bit like ITAM but actually have little to do with it.</p>
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<div class="et_pb_text_93 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 20px;">False Flag 1 – IT Service Management (ITSM)</h3>
<p>Service management involves defining a service and operating it reliably. When managing a service, it is important to define all components involved, identify bottlenecks, and develop backup and scaling strategies. </p>
<p><strong>Distinction from ITAM</strong><br />In the ITAM process, the relationships between assets (service map) are irrelevant; only the associated risk and costs matter. Conversely, in the ITSM process, the cost of a service component (which may even be free) is irrelevant; only its availability matters. </p>
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<div class="et_pb_text_94 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 20px;">False Flag 2 – IT Configuration Management</h3>
<p>IT Configuration Management can be viewed as an “upstream” discipline to Service Management. CM organizes all components of an IT infrastructure into Configuration Items (CIs), which can then be grouped together to form a service.<br />The CIs are managed in a Configuration Management Database (CMDB) and made available to other disciplines (e.g., the ITAM process). </p>
<p><strong>Distinction from ITAM</strong><br />Configuration Management can, under certain circumstances, be managed in a very static manner, even involving purely manually maintained data records. In many cases, this actually improves data quality. ITAM, by contrast, always requires up-to-date data on end devices. Incidentally, a license is, by definition, not a Configuration Item (CI), although it is sometimes treated as such – due to the absence of ITAM.   </p>
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<div class="et_pb_text_95 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 20px;">False Flag 3 – Endpoint Management</h3>
<p>Endpoint management is a purely technical discipline and serves primarily to deploy software to computers and servers, configure settings (e.g., policies), and install updates. The goal of endpoint management is to ensure that the configuration and operational security of clients and servers are always up to date. </p>
<p><strong>Distinction from ITAM</strong><br />Like ITAM, Endpoint Management requires up-to-date data on all computers and servers – in other words, a clean inventory. In this regard, the two disciplines can even complement each other. The main difference, however, is that Endpoint Management actively makes changes, whereas ITAM only accesses the systems in read-only mode. Furthermore, licenses (i.e., usage rights) are irrelevant to Endpoint Management.   </p>
<p>I have singled out these disciplines because they are particularly often confused with ITAM-related initiatives.</p>
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<div class="et_pb_text_96 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>SAM Tools – Are They Really Necessary?</strong></h2>
<p>This question is as old as the discipline itself. Let me clear up a few misconceptions here as well. SAM purists often say that an Excel spreadsheet can handle everything.   <br />A SAM tool makes sense when the complexity of the IT environment exceeds a certain threshold. This could be the number of computers, contracts, employees, software products in use, or the number of changes to any of these parameters.  <br />It’s difficult to give a definitive answer here, but it’s safe to assume that an environment with more than 500 computers is difficult to manage, and one with 1,000 computers is nearly impossible to manage without an ITAM tool.</p>
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<div class="et_pb_text_97 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="margin-bottom: 10px;"><strong>What does a SAM tool actually do?</strong><br />Strictly speaking, it essentially does just three things:</p>
<ul>
<li style="margin-bottom: 20px;">It inventories all computers and the *) software used on them, normalizes all data based on a catalog, and determines the license requirements from this information</li>
<li style="margin-bottom: 20px;">It creates a list of license entitlements</li>
<li style="margin-bottom: 10px;">It reconciles license requirements with license entitlements and determines the difference (balance)</li>
</ul>
<p style="margin-bottom: 10px;"><strong>*</strong>) “Used” means in any form. This does not necessarily have to be installed software. It could be, for example, a SaaS service, software on a terminal server, software accessed from a network drive, and so on.  </p>
<p>A SAM tool doesn’t really need to do anything more than that. Of course, the devil is in the details. How good is the catalog? Can non-usage be accurately detected? And much more.  </p>
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<div class="et_pb_text_98 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 20px;">ITAM: The Next Level – FinOps – What Is It, Anyway?</h3>
<p>I’ll definitely be writing one or more blog posts on this topic. The term is currently being used in so many different contexts that it’s getting hard to keep track of it all. </p>
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<div class="et_pb_text_99 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="margin-bottom: 20px;"><span style="text-decoration: underline;">I’ll try to explain it with my own, fairly simple definition:</span></p>
<ul>
<li style="margin-bottom: 20px;">Management of physical software on servers and clients: traditional SAM<br />
The licensing metrics here are: per device, per user, per CPU/core, per access, concurrent users…<br />
Examples: Windows Server, MS Office, Adobe Acrobat
</li>
<li style="margin-bottom: 20px;">Management of Software as a Service: SAM – SaaS<br />
The licensing metrics here are almost always: per (named) user<br />
Examples: MS M365 E3, Adobe Creative Cloud, Atlassian
</li>
<li style="margin-bottom: 10px;">Management of cloud resources, specifically for hyperscalers: FinOps<br />
The licensing metrics here are always: consumption-based<br />
Examples: Amazon Web Services, Microsoft Azure, Google Cloud
</li>
</ul>
<p>A key distinction is that FinOps solutions do actively intervene in the infrastructure (relocation).<br />
However, the goal of FinOps – as is almost always the case with SAM and ITAM – is to control and optimize costs.</p>
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<div class="et_pb_text_100 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Start now with a no-obligation initial consultation</strong> – and gain clarity on the actual optimization potential of your license portfolio..</p>
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<div class="et_pb_image_20 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx.webp" alt="Portrait of Lambert Huber, CEO of LYYNX License Management." width="416" height="416" srcset="https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx.webp 416w, https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx-300x300.webp 300w, https://www.lyynx.eu/wp-content/uploads/lambert-huber-lyynx-150x150.webp 150w" sizes="(max-width: 416px) 100vw, 416px" class="wp-image-1897" /></span></div>
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<div class="et_pb_text_102 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Lambert Huber</strong><br />
CEO</p>
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		<title>Software License Management: Definition &#038; Key to IT Strategy</title>
		<link>https://www.lyynx.eu/en/software-license-management-definition-key-to-it-strategy/</link>
		
		<dc:creator><![CDATA[iXmedia KG]]></dc:creator>
		<pubDate>Thu, 09 Oct 2025 06:00:45 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://www.lyynx.eu/software-license-management-definition-key-to-it-strategy/</guid>

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<div class="et_pb_text_139 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>BLOG | October 9, 2025</p>
<h1>Software License Management:<br />
Definition & Key to IT Strategy<br />
</h1>
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<div class="et_pb_image_23 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp" alt="Portrait photo of Stefan Pfeiffer, Sales LYYNX License Management" width="416" height="416" srcset="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp 416w" sizes="(max-width: 416px) 100vw, 416px" class="wp-image-1145" /></span></div>
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<div class="et_pb_text_140 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Stefan Pfeiffer</strong><br />Sales</p>
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<div class="et_pb_text_141 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Why Software Asset Management (SAM) and license management are indispensable for modern IT departments, and how companies can take advantage of hidden savings on license costs.<br /></strong></h2>
<p>In many companies, software landscapes are growing faster than they can be managed. New applications are introduced, old licenses aren’t consistently decommissioned – and it’s not uncommon to lack a complete overview of costs, usage, and contractual obligations. <br /><strong>Software Asset Management (SAM)</strong> addresses this very issue: It creates transparency across the entire software lifecycle – from needs analysis through procurement and usage to end-of-life. When implemented correctly, SAM helps avoid unnecessary licensing costs, minimize audit risks, and make IT and license management processes significantly more efficient. </p>
<p>In this article, you’ll learn exactly what Software Asset Management is, how it differs from traditional license management – and why SAM is now an essential component of professional IT strategies and procurement processes.</p>
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<div class="et_pb_text_142 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Definition:<br />What is Software Asset Management (SAM) and License Management?<br /></strong></h2>
<p>Software Asset Management (SAM) refers to the systematic process of managing and optimizing all software assets within a company – throughout their entire lifecycle. The goal is to maintain a complete, legally compliant, and cost-effective overview of the software products in use, licenses, usage, and contracts at all times. </p>
<p>Ideally, SAM begins with a needs analysis, accompanies procurement and implementation, monitors actual usage, and ends with the decommissioning or return of licenses. In doing so, it supports both operational processes and strategic decisions in IT, procurement, and controlling. </p>
<p>A common misconception is that a <strong>CMDB</strong> (Configuration Management Database) is sufficient to fully cover SAM. While a CMDB provides valuable information about software installed on end devices, it does <strong>not automatically capture license agreements, usage rights, contractual terms, or economic aspects</strong>. However, these commercial and licensing dimensions are crucial for managing software in a cost-effective and legally compliant manner.  </p>
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<div class="et_pb_text_143 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="text-decoration: underline; margin-bottom: 30px;">It is important to distinguish SAM from related disciplines:</p>
<ul>
<li style="margin-bottom: 20px;">
        <strong>Traditional license management</strong><br />focuses primarily on compliance with licensing regulations.
    </li>
<li style="margin-bottom: 20px;">
        <strong>IT Asset Management (ITAM)</strong><br />on the other hand, considers hardware and software equally – though often at a technical level.
    </li>
</ul>
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<div class="et_pb_text_144 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>SAM combines both perspectives</strong> but goes beyond them: It integrates legal, business, and technical information into a holistic management tool.</p>
<p>Given growing IT complexity, increased cloud usage, and ever more frequent vendor audits, SAM is no longer purely an IT issue – it is now a company-wide responsibility. Those who fail to establish clarity in this area risk not only unnecessary costs but also legal and security-related consequences. </p>
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<div class="et_pb_text_145 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>What Does Software Asset Management (SAM) entail?<br />
</strong></h2>
<p>SAM is often equated with license management – but in reality, it is a holistic process that goes far beyond Excel spreadsheets. To reap the full benefits, you need to keep the entire software lifecycle in view. The goal is to ensure that every phase is managed in a controlled and traceable manner – from the initial need for the software to its removal from the company.  </p>
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<div class="et_pb_text_146 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="text-decoration: underline; margin-bottom: 30px;">The five phases of the software lifecycle:</p>
<ul>
<li style="margin-bottom: 20px;">
        <strong>Requirement</strong><br />It all starts with the question: What software is actually needed – and why? In this phase, the team assesses whether existing solutions can be expanded or if new software must be purchased.
    </li>
<li style="margin-bottom: 20px;">
        <strong>Procurement</strong><br />Once the decision has been made, the appropriate license type is selected and purchased – ideally taking into account usage, contract terms, and future scalability.
    </li>
<li style="margin-bottom: 20px;">
        <strong>Deployment (Installation and Provisioning)</strong><br />The software is installed and made available to users. It is important to maintain an overview here: Which version was installed where – and under which license?
    </li>
<li style="margin-bottom: 20px;">
        Usage<br />Now it becomes clear whether the software is actually being used. SAM allows you to track exactly whether licenses are actively in use or were simply purchased “just in case.”
    </li>
<li style="margin-bottom: 20px;">
        <strong>Uninstallation or Decommissioning</strong><br />If software is no longer needed, it should be completely removed or deactivated – to save costs and avoid security risks.
    </li>
</ul>
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<div class="et_pb_text_147 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>Managing these phases efficiently requires more than manual processes – this is where specialized SAM tools come into play.</p>
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<div class="et_pb_text_148 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Which systems and tools support SAM?<br />
</strong></h2>
<p>Efficient software asset management is virtually impossible without appropriate technical support – especially in medium-sized and large IT environments with a multitude of applications, platforms, and licensing models. Manual data collection quickly reaches its limits in such environments. To implement SAM effectively, specialized systems are needed that reliably consolidate technical, business, and licensing information.  </p>
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<div class="et_pb_text_149 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="text-decoration: underline; margin-bottom: 30px;">The following types of systems play a central role in this process:</p>
<ul>
<li style="margin-bottom: 20px;">
        <strong>Discovery tools </strong><br />automatically identify which software is installed on which devices. They form the technical foundation for network transparency and provide information such as versions, installation status, and frequency of use.it.
    </li>
<li style="margin-bottom: 20px;">
        CMDBs (Configuration Management Databases)<br />document the relationships between hardware and software components in the IT infrastructure. For example, they show which software is running on which server or client. </p>
<p>        <span style="text-decoration: underline;">Important</span>: A CMDB is helpful, but it <strong>does not replace a specialized SAM system</strong>, such as the one from Snow / Flexera. This is because it generally does not track license agreements, license metrics, or usage rights – and therefore does not allow for legally compliant license assessment.
    </li>
<li style="margin-bottom: 20px;">
        <strong>License databases</strong><br />enable the centralized collection and maintenance of license information, contract terms, sources of supply, and license types. They help accurately map license models (e.g., named user, concurrent use, processor-based) and reconcile them with actual usage.
    </li>
</ul>
</div></div>

<div class="et_pb_text_150 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>Only by linking this information can a complete picture emerge, one that allows software to be not only technically inventoried but also managed correctly from both a business and legal perspective. Modern SAM tools often integrate these functions into a central platform—ideally with automated reconciliations, reports, and recommendations for action. </p>
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<div class="et_pb_text_151 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Manual vs. Automated License Management<br /></strong></h2>
<p>In many companies, software asset management begins with good intentions – but with limited resources. License documentation is collected, Excel spreadsheets are maintained, and installations are documented manually or compiled from existing IT systems. The data often comes from various sources: procurement systems, inventory lists, Active Directory, SCCM, or CMDBs.  </p>
<p>This form of “<strong>manual SAM</strong>” is thus based on <strong>scattered information</strong> that must be time-consuming to consolidate, maintain, and interpret.<br />What initially seems manageable quickly becomes a problem as the company grows.</p>
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<div class="et_pb_text_152 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 10px;">The Limitations of Manual SAM</h3>
<ul>
<li style="margin-bottom: 20px;">
        <strong>Distributed Data Sources</strong><br />Information on licenses, installations, and usage is stored in different systems – often without any direct connection to one another.
    </li>
<li style="margin-bottom: 20px;">
        <strong>Lack of Up-to-Date Information</strong><br />Manual maintenance inevitably leads to outdated or inconsistent data.
    </li>
<li style="margin-bottom: 20px;">
        <strong>High Coordination Effort</strong><br />IT, procurement, and controlling operate with different levels of information – and make decisions on an uncertain basis.
    </li>
<li style="margin-bottom: 20px;">
        <strong>Not Audit-Ready</strong><br />A structured and traceable license inventory is thus hardly possible – especially with complex licensing models.
    </li>
</ul>
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<div class="et_pb_text_153 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 10px;">Why Automated SAM Is Essential Once a Certain Threshold Is Reached</h3>
<p style="margin-bottom: 10px;">As soon as a company reaches a certain number of users or system landscape – for example, multiple locations, over 500 employees, or the parallel use of cloud and on-premises solutions – a professional, automated SAM system becomes a necessity.</p>
<p style="text-decoration: underline; margin-bottom: 10px;">These specialized tools offer key advantages:</p>
<ul>
<li style="margin-bottom: 20px;">
        <strong>Automated data aggregation</strong><br />Technical and commercial information from various sources is consolidated centrally.
    </li>
<li style="margin-bottom: 20px;">
        <strong>Real-time reconciliation</strong><br />Licenses and actual usage can be compared on an ongoing basis – including alerts for discrepancies.
    </li>
<li style="margin-bottom: 20px;">
        <strong>Scalability</strong><br />Even growing IT environments remain manageable without the administrative burden increasing exponentially.
    </li>
<li style="margin-bottom: 20px;">
        <strong>Transparency at the click of a button</strong><br />Reliable data is available at any time for audits, budget planning, or contract negotiations.
    </li>
</ul>
<p>Manual SAM is a viable starting point in small environments. However, once a certain scale is reached, there is no way around automated, specialized solutions – if transparency, security, and efficiency are to be guaranteed. </p>
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<div class="et_pb_text_154 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Roles and Responsibilities in the SAM Process<br />
</strong></h2>
<p>Software Asset Management is not a single task – it is a cross-functional process that works only when responsibilities are clearly defined. Contrary to popular belief, responsibility for SAM does not lie solely with the IT department. For SAM to function effectively over the long term, multiple departments must work closely together.  </p>
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<div class="et_pb_text_155 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><h3 style="margin-bottom: 10px;">Typical Roles Involved in the Company</h3>
<ul>
<li style="margin-bottom: 20px;"><strong>IT Department</strong><br />
Responsible for technical implementation, particularly for inventorying installed software, system integration, and operating the SAM tools.</li>
<li style="margin-bottom: 20px;"><strong>Procurement</strong><br />
Responsible for contract negotiations, license procurement, price comparisons, and evaluating economic aspects.</li>
<li style="margin-bottom: 20px;"><strong>License Manager / SAM Lead</strong><br />
Coordinates the overall process, manages license data, prepares compliance reports, and ensures transparency for all stakeholders.</li>
<li style="margin-bottom: 20px;"><strong>Controlling</strong><br />
Provides input for budget planning and evaluates potential cost savings.</li>
<li style="margin-bottom: 20px;"><strong>Legal / Compliance</strong><br />
Conducts legal reviews of license agreements and assesses risks in the event of an audit or contract violations.</li>
</ul>
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<div class="et_pb_text_156 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Why SAM Is Not Just an IT Issue</h3>
<p>While SAM does involve the IT infrastructure, it is far more than a technical inventory. It is about business management, risk mitigation, and strategic planning. These goals can hardly be achieved without the involvement of procurement, controlling, and legal departments.  </p>
<p>That is why it is advisable to <strong>define the roles in the SAM process in a structured manner</strong> – for example, in a clear responsibility matrix (such as the RACI model) that specifies who is responsible for which tasks, who is involved, and who needs to be informed.</p>
<p>Such a structured approach lays the foundation for a functioning SAM – and creates the basis for a transparent and audit-ready approach to software management.<br />The next question is: Why is this effort actually worthwhile – and what concrete benefits does SAM bring to the company?</p>
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<div class="et_pb_text_157 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Why Software License Management Is Essential Today (License Compliance & Cost Control)<br />
</strong></h2>
<p>Software Asset Management (SAM) not only provides a better overview of licenses – it creates measurable added value in several areas. In an increasingly complex IT world with diverse licensing models, hybrid system landscapes, and growing audit pressure, SAM is no longer just a “nice-to-have” for many companies, but a decisive competitive factor. </p>
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<div class="et_pb_text_158 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Cost Control and Savings Potential</h3>
<p>Many companies pay for licenses they don’t even actively use. SAM helps identify this phenomenon – also known as “<strong>shelfware</strong>.” Unused software can be decommissioned or <strong>reused</strong> (reharvesting) instead of purchasing new licenses. This allows budgets to be used more efficiently – without restricting users.   </p>
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<div class="et_pb_text_159 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Audit Protection, License Compliance, and Minimizing License Risks</h3>
<p>Vendor audits are no longer uncommon – and they often happen on short notice. Without SAM, you lack the data needed to provide structured and complete proof of licensing compliance. This can lead to high back payments, contractual penalties, or even legal consequences. An effective SAM significantly reduces this risk and strengthens your negotiating position with vendors.   </p>
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<div class="et_pb_text_160 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Contribution to IT Security</h3>
<p>Unauthorized software installations, known as “shadow IT,” pose a security risk. SAM helps identify and consistently remove such installations. At the same time, it enables better monitoring of security-related updates and license terms (e.g., for end-of-life products).  </p>
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<div class="et_pb_text_161 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Sustainability and Resource Efficiency</h3>
<p>Licenses are digital resources – and like any resource, they should be used sparingly and responsibly. Through targeted reuse and needs-based license allocation, SAM helps reduce IT’s environmental footprint – an aspect that is becoming increasingly important in the context of ESG initiatives and corporate sustainability reports. </p>
<p>The most common misconception: “We bought the license, so everything is fine.” However, actual usage often does not align with the agreed-upon licensing model. SAM reveals these discrepancies – and highlights where licenses have been overprovisioned, misallocated, or purchased unnecessarily. This opens up concrete opportunities for optimization that would not be apparent without SAM.</p>
<p>However, experience also shows that the path to a functioning SAM is not always easy. Poor data quality, unclear responsibilities, or a fragmented system landscape are among the most common stumbling blocks – especially when getting started. In the next section, you’ll learn what challenges companies typically face in this process and how you can specifically overcome them.  </p>
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<div class="et_pb_text_162 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>Common Challenges and How to Overcome Them</strong></h2>
<p>One of the most common hurdles is the lack of quality and consistency in the underlying data. License information, usage data, and contract details are often stored in different systems – ranging from Excel spreadsheets to procurement systems to CMDBs. This data is rarely complete, up-to-date, or linked together.  </p>
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<div class="et_pb_text_163 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Poor Data Quality and a Fragmented Tool Landscape</h3>
<p>One of the most common hurdles is the lack of quality and consistency in the underlying data. License information, usage data, and contract details are often stored in different systems – ranging from Excel spreadsheets to procurement systems to CMDBs. This data is rarely complete, up-to-date, or linked together.  </p>
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<div class="et_pb_text_164 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="text-decoration: underline; margin-bottom: 30px;">What helps:</p>
<ul>
<li style="margin-bottom: 20px;">Create a central database – ideally using a SAM solution that integrates various sources.
</li>
<li style="margin-bottom: 20px;">Clearly define responsibilities for data maintenance.
</li>
<li style="margin-bottom: 20px;">Regularly check data quality and improve it using automated discovery tools.
</li>
</ul>
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<div class="et_pb_text_165 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Shadow IT and Unreported Installations</h3>
<p>When employees install or use software without IT approval, it creates risks of license violations and security vulnerabilities. This so-called shadow IT is a reality in many companies – and often goes unnoticed as long as no technical controls are in place. </p>
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<div class="et_pb_text_166 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="text-decoration: underline; margin-bottom: 30px;">What helps:</p>
<ul>
<li style="margin-bottom: 20px;">Use discovery tools that detect unauthorized installations.
</li>
<li style="margin-bottom: 20px;">Establish clear communication channels: Who is authorized to order or install software?
</li>
<li style="margin-bottom: 20px;">Implement processes to centrally track and review new software.
</li>
</ul>
</div></div>

<div class="et_pb_text_167 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Complexity Due to Hybrid Infrastructures (On-Prem, SaaS, Cloud)</h3>
<p>The transition to cloud-based applications and SaaS models significantly increases the complexity of license management. In addition to traditional on-premise licenses, subscriptions, usage rights, and service-level agreements must now also be taken into account – often with their own unique rules. </p>
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<div class="et_pb_text_168 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module lyynx-dreieck-liste preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="text-decoration: underline; margin-bottom: 30px;">What helps:</p>
<ul>
<li style="margin-bottom: 20px;">Choose SAM tools that can map both traditional and cloud models.</li>
<li style="margin-bottom: 20px;">Integrate cloud contracts into central license documentation.
</li>
<li style="margin-bottom: 20px;">Regularly reconcile actual usage with subscribed packages – especially for large SaaS providers such as Microsoft, Adobe, or Salesforce.</li>
</ul>
</div></div>

<div class="et_pb_text_169 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>When companies identify these pitfalls early on and address them specifically, the result is far more than just an organized license inventory: it creates a robust foundation for transparency, efficiency, and security across the entire software management process.</p>
<p>And this is precisely where the true value of SAM lies – not just as a control tool, but as a strategic lever that enables companies to actively shape their IT landscape, better manage budgets, and minimize risks early on. <br />If you successfully navigate these pitfalls, SAM becomes a strategic lever – and that is exactly what we’ll explore in the next section.</p>
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<div class="et_pb_text_170 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>License Management as a Strategic Competitive Advantage</strong></h2>
<p>Software Asset Management is far more than a technical administrative process. It is a company-wide management tool that connects IT, procurement, financial control, and compliance – and addresses precisely the areas where companies today face significant pressure to improve efficiency and reduce costs. </p>
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<div class="et_pb_text_171 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h3>Conclusion</h3>
<p>Companies that consistently implement license management not only save on l<strong>icense costs</strong> but also regain <strong>control</strong>, <strong>security</strong>, and <strong>decision-making freedom</strong>. Instead of reacting to audits or budget overruns, SAM enables you to lay the foundation for proactive action – regardless of vendor lock-in, infrastructure, or company size. </p>
<p>The sooner you start, the faster you’ll benefit: <br />from clear responsibilities, reliable data, and robust analyses.</p>
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<div class="et_pb_divider_12 et_pb_divider et_pb_space et_pb_divider_position_center et_pb_module"><div class="et_pb_divider_internal"></div></div>

<div class="et_pb_text_172 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Get started now – with a first, manageable step</strong><br />Whether it’s tool selection, an inventory assessment, or a pilot project: We’ll help you implement SAM in your company in a structured and practical way.</p>
<p><strong>Schedule a no-obligation initial consultation now</strong> and discover the true potential of your license portfolio.</p>
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<div class="et_pb_text_173 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p>Get the latest news delivered straight to your inbox – <a href="https://www.lyynx.eu/newsletter/"><u>subscribe to our newsletter now!</u></a></p>
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<div class="et_pb_image_24 et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" src="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp" alt="Portrait photo of Stefan Pfeiffer, Sales LYYNX License Management" width="416" height="416" srcset="https://www.lyynx.eu/wp-content/uploads/stefan-pfeiffer-lyynx.webp 416w" sizes="(max-width: 416px) 100vw, 416px" class="wp-image-1145" /></span></div>
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<div class="et_pb_text_174 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p><strong>Stefan Pfeiffer</strong><br />Sales</p>
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